But, people continued to maintain their professional portfolio on the site. It drove the community off the platform and onto YouTube. This single decision was nearly a death nail. But one day, they decided to shut down the forum. It was a community-based portfolio site with an active forum. Vimeo was where videographers and filmmakers shared their work. It was originally designed for video creators.
To understand Vimeo and it’s culture requires a bit of a history lesson. What it is: A video portfolio site with marketing functionalityīest use case: Hosting videos on webpages 1. They serve different, yet valuable, purposes and you’ll need to use them both.
I’m not going to review them or put them head-to-head because that’s just silly. Hopefully I can help you avoid that with a proper understanding of YouTube and Vimeo. And these missteps can negatively impact your brand. If you don’t adhere to the code, you stick out like a guy wearing a tuxedo to a pool party. Each platform has it’s own culture and expectations. In content marketing especially, context is key. Our digital behavior is governed by social codes the same way in-person behavior is. That leaves us with an important question:Īnd it’s right at this step when I see certain faux pas where people unwittingly break the “rules.” It needs to be hosted somewhere else (a video hosting platform) and then you embed the video link on your page. Unfortunately, unlike a photo, you can’t just put a video on your website.
#VIMEO CREATE NEW CHANNEL HOW TO#
But, if you aren’t sure how to use YouTube properly, then this article is still worth the read. Most of the mid-size companies I work with have a video hosting platform like Wistia or Vidyard, so the information on Vimeo isn’t relevant. This article is primarily for small businesses and solopreneurs.
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