Here is the list of recalled Coppertone products.
COPPERTONE FULL
You can see the full list of batches that were recalled, and when they were manufactured, on the Food and Drug Administration’s website. Two of the aerosol spray sunscreens were marketed for use on infants and children. Coppertone, owned by Beiersdorf, is voluntarily recalling five Coppertone aerosol sunscreen spray products. The voluntary recall is for three types of Coppertone Pure & Simple SPF 50 Spray, Coppertone Sport Mineral SPF 50 Spray and Travel-Size Coppertone Sport Spray SPF 50, all of which were manufactured between Jan. Business & Finance Click to expand menu.Ĭoppertone is voluntarily recalling five spray-on, SPF 50 sunscreen brands after it detected benzene, a known cancer agent, in them.Sunscreen should be an accessory to fun, not an irritating safety tool, and Pearlfisher has superbly depicted playfulness through the branding and packaging. The new contemporary take is warm and optimistic, with all designs featuring a bright, playful color combination, the same hierarchy of text and illustrations, and the cherished girl and dog logo with a geometrical sun design splashed behind. The identity drastically varied from product to product, but with this refresh, the packaging is consistent across the board. Previously, the various products within the Coppertone range felt disconnected. This new approach creates an efficient brand architecture and identity system, allowing the Coppertone portfolio to become more methodical and modern. While sunscreen makes a case for fear-mongering, the new Coppertone branding proves that you can encourage consumers through a positive tone instead of a negative perspective.
COPPERTONE SKIN
Because while we all know that skin cancer can be deadly, climate change and a warming planet are real, and the sun inherently causes wrinkles, we also need the sun for Vitamin D and our mental sanity beyond keeping everything alive on Earth. Pearlfisher designed an optimistic and subtly nostalgic identity for Coppertone by embracing the sun's positive attributes and ditching the negative connotations. That includes packaging where she flexes across all sub-brands, as she becomes central to the brand storytelling and mission to 'seize the sun.'" "Now, a more contemporary, inclusive, and playful illustration of her takes pride of place across brand communication. "We looked back at Coppertone in its heyday, taking inspiration from this icon's most loved and distinctive equities, such as Little Miss Coppertone, who has always stood for trust, care, and efficacy," mentioned Hamish Campbell, executive creative director at Pearlfisher. In 2019, the brand removed the beloved girl and dog from its logo, but with this refresh, the beloved illustration returns.
The identity embraces what being in the sunshine signifies: a sense of freedom and playfulness, a feeling of emotional belonging and connection. Spending time in the sun, especially with friends and family, is a luxury often taken for granted. The new branding system moves against the "SPF race," and instead of focusing on which SPF numbers are good or bad, the new branding moves in a more upbeat direction. So while folks might be busy closing up the pool and shuttering grills, Pearlfisher just released its new brand design for sunscreen brand Coppertone, inspiring folks to seize the sun.
Summer might have just come to an abrupt end, but thankfully, the leaves are still mostly intact, the sun is still shining, and the UV rays are still strongly diffusing.
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